Search Engine Optimization Fundamentals
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Price: $250 for one full day
Course Description
Course Length: 1 day
Overview
Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
The Instructor will guide students through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
Course Highlights
Searching: Why do we search;
Web Crawlers:
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The main web crawlers;
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How Web crawlers work;
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Registering your site;
Directories: The main directories;
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How directories work;
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Registering your site;
Fee Inclusions: The main fee inclusion services;
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How they work; Registering your site;
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Free Services: The main free services;
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How they work;
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Registering your site;
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Placement Tips and Page Architecture:
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Tags;
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Keywords;
Site architecture;
Database driven content/Mini Sites Software: