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Effective Business Writing

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 Effective Business Writing


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Course Description
Though businesses increasingly rely on technology, technological skills alone do not guarantee success in the workplace. You must still develop your ideas, express them clearly, and persuade others of their viability. This course offers effective strategies to sharpen your writing skills by structuring your ideas logically, exercising diplomacy in letters and reports, and shaping your arguments.
Course Objective: You will organize and write effective business documents.

Target Student: This course is for individuals who need to write clearly and concisely in a professional environment.

Prerequisites: To ensure your success, we recommend you first take the following courses or have equivalent knowledge:
  • Microsoft Office Word 
  • Microsoft Office Outlook


Delivery Method:
Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Performance-Based Objectives

Upon successful completion of this course, students will be able to:
  • organize and write clear and concise email and instant messages that are appropriate to your company's business culture.
  • write effective business communications.
  • write letters that are clear, precise, and appropriate to your audience.
  • organize and write a business proposal, complete with visuals, and an executive summary that employ effective strategies of persuasion.

Course Content
Lesson 1: Writing Email and Other Electronic Communication
Topic 1A: Organize Your Materials
Topic 1B: Write an Email
Topic 1C: Write Instant Messages
Lesson 2: Writing Effective Business Communication
Topic 2A: Analyze Your Audience
Topic 2B: Write an Internal Announcement
Topic 2C: Write an Email Responding to Routine Requests
Topic 2D: Write an Email to Respond Positively to Customer Complaints
Topic 2E: Write Bad-News Messages
Lesson 3: Writing a Business Letter
Topic 3A: Write a Business Letter
Topic 3B: Write a Thank-You Letter
Lesson 4: Writing Business Proposals
Topic 4A: Persuade Your Audience
Topic 4B: Write an Executive Summary
Topic 4C: Use Visuals